Advertisements, ads and ads. Can we imagine our world without them these days? I remember there was a time, read 'good old days' when there used to be a time slot, about five to ten minutes before a TV show or a movie when these ads were aired and we had a choice to view or chew them. Imagine watching one of your favorite flicks, a tear jerking scene in Sweet November and suddenly the omnipresent Amitabh Bachchan shouting 'pappu paas ho gaya' comes out of nowhere...what to do....you want to see Charlize Theron but...alas...the choice is of the sponsors! But all is not that bad..they are anyday far better than the soaps they show on the idiot box. Atleast the ad world is brimming with creativity...attract a viewer by any means..sense or non sense..the layman should remember the product. I think they are aware of the fact that the public memory is short....hence hammer them with ads, ads and same ads after every ten minutes is the 'mantra'.
Well, the mantra works! even I remember quite a few ads. I'll admit at this point that I like the mastercard ad: "There are some things money can't buy. For everything else, there's MasterCard." And yes, the jingles are better than many of our so called modern filmi songs!
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